David McDavid to sponsor Futurity show

October 31st, 2007

As an auto dealer, David McDavid became familiar to millions of viewers across Texas with his fondly remembered commercials featuring a big dog named Widetrack. You can still hear Widetrack’s bark here.

McDavid and his wife, Stacie, have also been avid cutters for years. They own the leading freshman cutting sire Hes A Peptospoonful and 4-year-old The Silver Spoon, one of the top money earners from Hes A Peptospoonsful’s first crop.

Now McDavid’s cutting and television threads are coming together in December as he sponsors a live telecast of the $4 million NCI Building Systems NCHA Futurity. The three-hour program will be available to more than 28 million homes via RFD-TV.

Promoting the sport of cutting is nothing new to McDavid, a former owner of the Dallas Mavericks. Back in 1995, as part of a customer appreciation event for one of his dealerships, he brought 600 people who knew nothing about the sport to the NCHA Summer Spectacular,  gave them a mini-seminar with a AAA judge, and watched them have the time of their lives.

The new fans got to meet Hall of Fame riders, the “Dirk Nowitzkis of the cutting world.” They quizzed experts, watched videos during cattle changes, and came away with an appreciation of a sport they’d known nothing about. One participant said she was going to trade in her new McDavid automobile and buy a horse.

Multiply that kind of response by 28 million households, and cutting could really be in business.